Testimonials
"I selected Force Research mainly because of their proven track record in providing insights in various sectors of Chinese
market. Within the Petroleum Industry, they've provided services covering our mystery shopping projects, customer
segmentation research (qualitative and quantitative attitudinal) and Brand tracking projects, some of which has been running
over a period of more than 4 years. The professionalism and flexibility of the team members at Force Research managing the
data from quality control to final analysis, and providing web-based access on its status has been most helpful and effective."

Leslie Ng, Marketing Director, Sinopec Shell



"Force Research has been a trusted partner in qualitative research since 2008. Our project correspondent, Jeanne, provided
me with lots of updates so that I was constantly aware of the status of the project. For our international (American and
European) focus groups, Force Research used an international moderator who understood the nuances of each market. Lastly,
I was very pleased with the professionalism and flexibility of their reporting which was tailored to fit our team's needs."

Helen Yu, User Research Executive, Innovation Design Center, Lenovo Group



"Force Research provides us with unique insights into the market and how we define service in our Chinese dealerships. Tina
has been managing the Mystery Shopping at twenty three dealerships throughout mainland China and the neighboring regions
over the past four years. The bilingual staff have performed excellently in supplying us with semiannual automotive service
quality control. We continue to keep our marketing research with Force Research because of their excellent client service, on
time results, and expertise in the automotive industry."

Annelen Bach, Market Development Executive, Porsche China



"Since 2006, we have entrusted Force Research to prepare quality, on-time monthly mystery shops and data collection. We
needed a partner in China that not only understood the local language and culture, but also had a sense of urgency and quality
that could properly manage our pricing, delivery, take away, and in store customer service projects. Our solution was to work
with Force Research to roll out a recurring twenty-five city Mystery Shopping campaign through out China to collect and
analyze customer service data."

Jonathan Zachreson, Director of Production, National Shopping Service



"We used Force Research to establish a need in the Chinese market for oil change centers and if so what would the perfect oil
change center and service center be for the Chinese consumer. To perform this task we evaluated overall customer attitude,
satisfaction level, and preferences. By analyzing tier one, two, and three cities we where able to assess what areas of potential
offerings would have to be modified for this international market such as car wash, car cleaning, accessories, and brand
positioning. By combining many variables we were able to perform qualitative market research in Beijing, Tianjin, Shanghai,
and Guangzhou to build a profile of the consumers in each area. We chose to do seven groups in each city a total of twenty
eight groups all together. Force Research developed profiles of the four segments of users in each city; private car owner
(high end and low end) company fleet managers, and taxi drivers. The staff of Force Research then went to visit different
competitors and compile a helpful competitor analysis."

Sophie Liu, Marketing Manager, Shell China



"We where able to utilize a system to produce a multi segment report on the PP1000 automobiles manufactured. Hamish from
Force Research has been working in the automotive market research industry for years. He had the technical information to
understand our needs and provide us with the right results. It was a relief for us to work with a company that had a quality
analysis system that was similar to ones we'd used before but with some new advanced features."

Fu Pei Qiang, After Sales Director, Landwind Automotive



"We worked closely with Force Research to analyze the market entry strategies involved with launching our line of Global
Positioning System's in China. They initially developed seven market segments based on potential usage; oil distribution,
cargo, taxi, ambulance, prisoner transport, and police services. From these segments we developed an analysis of market
size, market potential, and usage in several cities across China. While conducting this intensive market entry study Force
Research provided valuable links with top industry and government officials in China. Through their connections with
government officials we where able to easily find the right information to make our decision on the China market.
Understanding the market through the eyes of industry officials we had a powerful perspective on the B2B possibilities of the
market. Overall working with Force Research provided us with the right information to make the right decision; exactly what
we needed."

Dr. Guo Mao Ying, Manager, China Operations, KY



"Finding the right research team in China for our highly technical medical research was a difficult task, but Force Research took
the time to understand our research requirements. Force Research industry and had an excellently trained recruiting and
moderator team. Our research required 1 on 1 and focus groups with engineers currently employed in the medical field. We
entrusted Force Research to understood the differences in each market and train the moderators accordingly."

Ken Rao, Marketing Manager, Agilent



"Force Research worked with our team of researchers in recruiting qualified automotive focus group respondents. Their
bilingual staff worked well with our team to coordinate locations, set up high quality recording, and assist in data analysis.
They provided us with high quality data analysis and respondent information that provided new insight into our potential
consumers in the Chinese automotive markets."

Thomas Tan, Senior Manager, J.D. Power Asia Pacific



"This was a hands on project traveling through out Sichuan and many cities to find the unauthorized DVD sellers and arrange
interviews. Force Research's simultaneous translators act as a liason with our American team to make these in-depth
interviews worth while. Great thanks to Hamish for making this happen."

Luke Xiang, China Business Director, 20th Century Fox International



"We assigned Force Research to investigate industry solutions by analyzing existing paint formulas of various small paint and
coating companies. They provided us with international advanced ethnographic observations and identified the needs of the
engineers in our coating company. They where on time with clear research videos, audio, and translations from Guangdong,
Beijing, Zhejiang, Shanghai, Hubei, and Shanxi."

Eric Zhang, Marketing Manager, Dow Conning China



"Force Research helped us to understand our brand image in China. Force Research provided valuable insight into how our
product was being used in new and innovative ways. The information Force Research was able to attain allowed us to position
the Sony Ericsson brand differently for the preferences and unique uses of the Chinese consumer."

Henry Wang, Marketing Manager, Sony Ericsson China


"I would like to thank Force Research for their exemplary work and help with organizing this research for us. We really
appreciate what you have done for us on this project. Both my company and my client were extremely pleased with the group
in GuangZhou and the feedback we got from everyone was that Force Research provided great quality and insight into the
subject. On a personal note, I just wanted to say I enjoyed every aspect of our cooperation and even though this was a
relatively small project, I felt as if you treated this as a 10 million dollar one. Thanks once again Force Research!"

Andrzej Maciejczyk, Project Manager, Frost & Sullivan
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