Mobile / Telecom
As more and more Chinese consumers are becoming familiar with mobile devices and new ways of communication, many
international companies are vying for a market share in the large Chinese market. The looming necessity that is the cellphone
has become a dominant player for many international marketing firms. Force Research has long provided strong support to
these firms in this industry.

The services that Force Research has provided include paging, two-way radio, mobile phone, GPS navigating equipment and
mobile operators. Force Research establishes many connections with personal users, corporate users as well as corporate
decision makers in this field.

Force Research provides market dynamic annual tracking studies, market segmentation, market share and sizing, market
forecasting, service structure, geographic mapping, customer satisfaction and loyalty, brand awareness tracking study, ad test,
new product introduction (end user trade), authorize outlets for mystery shopping projects and potential user study.


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