Food & Beverage
In recent years, China has become naturally exposed to the Western culture; and blossomed from this is the Food and
Beverage industry. Force Research has openly welcomed international companies to China by connecting them to experienced
senior executives in this field.

The types of studies we provide are advertising testing, concept testing, usage and attitude, pricing test, new product
development, vending machine market entry study, door to door interviews, focus group discussions and retail audit. We have
also recently found a surge in pack testing, new product testing, retailer observation, distribution analysis, market entry
analysis and media monitoring for complete, full and in depth results. The most popular entries to date have been in the
imported liquors, beer and soft drinks industry and many western foods are becoming a large player in the Chinese
marketplace.

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