Fashion & Beauty Research
Force Research has a comprehensive team that works exclusively in the fashion and accessories industry. This includes beauty
and hair products, perfume, apparel, luxury and affluent jewelry, watches and handbags. 

The types of studies we conduct in this industry that prove to be most popular and most successful are retail development,
concept testing, pack testing, usage and attitude, new product development, customer satisfaction, retailer observation,
distribution analysis, door to door, store intercept, focus group discussions and the infamous mystery shopping.

The rapidly changing consumer landscape in the fashion industry has caused many international firms to look for a marketing
research company who can evolve just as quickly as the demanding Chinese consumer. Our team is highly adaptable and
sensitive to changes in the marketplace so we can constantly acknowledge the market trends happening in China.

Additionally, the booming Chinese market coupled with the strong purchasing power of the Chinese consumer in recent years
has caused this industry to experience the most growth. For more information regarding the Chinese economy and the impact
on internationally recognized brands see Lapping up Luxury Goods in the article ‘Second Tier Cities Soar'.

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