Event & Happenings at Force Research:
Force Research Adds FocusVision to its list of Services
Force Research has recently been added to the exclusive list of FocusVision providers for China.FocusVision is the leading
global provider of live video transmission, analysis and archive solutions for the qualitative market research industry. Now you
can view research in real-time while in the comfort of your home or office.Force Research has also updated its audio services
for enhanced sound quality.

Click here to learn more about FocusVision
Click here to learn more about our research facilities

Force Research Adds FocusVision to its list of Services              Force Research Adds FocusVision to its list of Services

Force Research Hosts QRCA Q-Cast

In December 2008, Cassie Wong, International Research Director at Force Research, was invited to speak at the monthly
QRCA Q-cast webinar.The topic for December was Research in China; Cassie shared insights regarding common research
obstacles, cultural sensitivities, common research practices and more.She then answered questions from the audiences and
shared stories from her personal experiences.

Force Research Attends the QRCA Annual Conference
Hamish Liu, Managing Director of Force Research, attended the QRCA Annual Conference in October 2008 in Ft. Lauderdale
Florida. Hamish had a great time interacting with old friends and new contacts in the qualitative research industry.
Unfortunately, Jeanne Huang, winner of the QRCA Global Outreach Scholarship, was unable to attend due to visa

Hamish Liu and Cassie Wong              Force Research Attends the QRCA Annual Conference

Force Research Attends CASRO Annual Conference

Force Research attended the CASRO Annual conference in Palm Beach Florida in fall 2008. The conference was a great
opportunity to learn about the newest trends in the industry and network with other research professionals. Conference
attendees had a great time visiting the Force Research booth; they were interested in learning about research in China and
were happy to receive gifts reflecting Chinese culture.

Force Research Attends CASRO Annual Conference              Force Research Attends CASRO Annual Conference

July 8 2008 The US-based Qualitative Research Consultants Association (QRCA) has announced that its 2008 winner of the
more information: http://www.qrca.com/displaycommon.cfm?an=1&subarticlenbr=198

Jeanne Huang              Jeanne Huang

October 24-26, 2007 - Force Researchs Managing Director and renowned Asia-Pacific Researcher, Hamish Liu, attended and
hosted his own workshop at the 22nd Annual QRCA Conference held in breathtaking Vancouver, Canada at the Westin
Bayshore Resort Hotel. Hamishs Workshop was entitled Qualitative Research in China and the West: What Can We Learn from
Each Other? discussing the differences and similarities between Eastern and Western qualitative research. The workshop was
a great success, as was the rest of the conference. Much fun was had by all, and much insight and knowledge was exchanged
by attendees. Thanks go out to everyone that attended Hamishs workshop, as well as conference organizers. We would like to
congratulate the organizers of this QRCA conference for putting on such a successful conference!


October 10-12, 2007 - Managing Director, Hamish Liu, moved onto beautiful Scottsdale, Arizona where the 32nd Annual CASRO
&G), David Williams (Best Buy), and Kevin Menk (Strategic Resource Partners, L.L.C) for putting on such great workshops.
Congratulations go out to the Conference Organizers for putting on such a successfully run conference.


July 6, 2007 Porsche held a World Road Show at the Beijing Goldenport International Circuit where attendees took part in
training to drive Porsche vehicles by test driving many models on various terrain as well as being taken for exciting drives by
professional drivers. Force Research Managing Director Hamish Liu took the training and came away with an amazing
experience he will never forget.


June 8, 2007 The 2nd Annual Air China Cup Golf Tournament was held at Tianzhu Golf club with Force Researchs Managing
Director Hamish Liu participating. Playing several very competitive rounds of golf against skilled competition, our MD was able
to come away with the top prize- Congratulations!


November 8-10, 2006 Force Research was one of the event organizers of the 2nd Annual MSPA AP conference was held
at the lovely Crowne Plaza Hotel in Beijing. It was a very successful conference that allowed MSPA AP members to network
and listen to captivating speakers impart knowledge and experience.

MSPA AP conference was held at the lovely Crowne Plaza Hotel in Beijing              MSPA AP conference was held at the lovely Crowne Plaza Hotel in Beijing

September 18-20, 2006 The 2006 ESOMAR Congress was held in QEII Convention Center, London. Force Research staff
attended the conference.

 ESOMAR Congress               ESOMAR Congress

December 8-10, 2005 Force Research along with other esteemed colleagues and peers attended the very first annual Mystery Shopping Providers Association Asia Pacific (MSPA AP)Chapters annual conference held in Singapore at the Le Meridien Hotel. It was very informative and provided a great opportunity to network with other MSPA AP members.

Mystery Shopping Providers Association Asia Pacific (MSPA AP)              Mystery Shopping Providers Association Asia Pacific (MSPA AP)

November 27-28, 2004 Force Research along with our esteemed peers gathered at the Conrad hotel in Bangkok to form the
Asia Pacific chapter of the Mystery Shopping Providers Association (MSPA). We are honored to be part of such a historical
event for our industry in the Asia Pacific region, and will strive to uphold the rules and regulations that we put down to ensure
high quality and more ethical practices for Mystery Shopping in China and Asia Pacific .

MSPA              MSPA

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